Marketing Coordinator Training Program at Scarborough’s Academy of Learning®

This program provides students with a range of marketing knowledge and skills that prepare them for many aspects of marketing. Graduates of this program are prepared for entry-level marketing support and administrative positions in a variety of industries, specializing in those areas of greatest interest, experience, and ability. Careers in marketing communications, such as marketing, advertising, direct marketing, public relations, and market research are available to those students who possess the proper combination of marketing skills, experience, personal ability, and aptitude. Careers that correspond with the skills learned in this program include: • Marketing and events coordinator • Sales and marketing coordinator • Direct marketing coordinator

Upon completion of the program, the participant must demonstrate the following core competencies: • Operating systems: Basic level of proficiency in a Windows operating system • Word processing: Advanced level of proficiency in Microsoft Word • Spreadsheet: Intermediate level of proficiency in Excel • Graphics/presentation: Microsoft Publisher, Photoshop basics, Illustrator basics, and advanced level of proficiency in Microsoft PowerPoint • Database management: Basic level of proficiency in Microsoft Access • Office skills: Internet fundamentals, a basic level of proficiency in Microsoft Outlook, and office procedures level 1 and level 2 • Business skills: Customer service, business math, grammar essentials for business writing, business correspondence level 1 and level 2, project management fundamentals level 1, Microsoft project level 1, business essentials, marketing and sales, marketing administration, business in the electronic age, business presentations, and event marketing • Job readiness/employability skills: Job search and resume writing, and employment success strategies